2018 letter to our stakeholders

To our Stakeholders:

Fluz had a monumental year in 2018, but this remains the beginning of our journey.

Today mobile experiences have become the fabric of our daily lives, from social connections to shopping, finances and everything in between. Tomorrow so much more of our lives experience will be mobile. We aim to be a leader on the financial mobile experiences. Fluz uses mobile products to create real value for its customers and, by doing so, will create an enduring business.

The fundamentals for our success will be the value we continue to create for our customers. We measure ourselves in terms of customer engagement, value offered and social relevance. The stronger the relationship between Fluz and its customers, the more powerful our economic model becomes. We are looking to penetrate into the daily experiences of our customers, both in the social sphere and their financial lives. As we scale our customers and their daily engagement, the product will propel itself to become even better.

Long Term Perspective.

Fluz is committed to a become a long term leader in the space. Enterprise players are pouring in from surrounding sectors while new giants are emerging rapidly. Our goal is to quickly dig our feet deep into the sand, firming our position with our customers and the market place.

We will continue to invest in the development of products with the long term view in mind. We are building connections with our customer base that will yield a sizable return at scale. We are recruiting talent with an emphasis on long term compensation rather than cash. We know our success will be largely driven by our teams ability to think like, and effectively become, an owner. We will make bold investment (time, energy and financial) decisions where we see a reasonable chance of gaining long term market leadership. Some of these will pay off; others will not. We will move fast to identify the ones that do based on predefined measurable goals. We will learn from the failures and build on our successes.

Fluz strives to build a product interwoven into the lives of our consumers. We see tremendous opportunity in the market. We are starting with cash back rewards, but have our eyes set on so much more. This ambition is not without challenges. We understand the long term investment required to establish ourselves as the leader we are looking to become.

Unconditional Love For Our Customers.

In today’s information age, customers are more connected than ever before. As a result they are able to know more and demand more. What is exciting this morning becomes ordinary by the afternoon and yesterday’s news by tomorrow. We cannot be content with any of our accomplishments. Customers will not have it. Our only way to hold customer interest is to maintain an unyielding drive forward.

We have a constant focus on the customers end-to-end experience and building the best possible product. We are focused on all customer touch points, holding each one to the highest possible standards. We are ONLY concerned with constantly servicing our customers. Studying our competition only serves as insight for better ways to help our customers.

It is critical we sit in our customers shoes and understand how they will interact with the product. We are committed to watching all customer touch points. The unconditional love for our customers is the driving force behind product development. While we talk about our product becoming better at scale, it cannot suck until we get there.

Community.

People join the Fluz for all the things we can help them do. They stay because of all the things Fluz can help them become. Connections between people are the core of our product. The community is what makes Fluz unique; the glue that connects our members. It is the special spice making our age old Mac & Cheese recipe taste better than the box you can buy at the supermarket. It is what brings us all together and propels us forward. With the community our customers feel connected to one another and us to our customers.

2018 marks the year where our community was formally established. This is a breathing, living family. We share happy times together and we share challenges together. Being a tight knit group at the moment, the engagement remains there. We plan to continue to maintain that small familial sense of closeness as we grow. We see this as an essential foundation of the entire business. We continue to invest resources into building tools for the community and ways for them to come together.

Foundations.

In 2018, we worked hard to expand our business infrastructure to support a our community across various touch points:

• New York office opened with a centralized development and marketing team.
• We built the core infrastructure and narrative for our network based cash-back product.
• Internal marketing and communications teams put in place to drive customer adoption and word of mouth growth.

Team.

The success of this past year can only be attributed to the smart, dedicated hard-working group that we have begun to assemble. We will look back to these days remembering the core group that helped build our foundation. Setting a high standard in hiring has been and will continue to be the single most important driver for the success of Fluz.

At Fluz, we seek to maintain even higher standards across all touch points. Only when our team has a full understanding of the customer experience can we hope to deliver a product that is truly up to the standards. These high standards are part of the culture and will be reflected across everything we all do.

We are working to build something important. This is an exciting time, both for our customers and for our team. We are incredibly fortunate to have a team of dedicated people (and their families) who’s commitment and sacrifices build Fluz.

Goals for 2019.

We are at the outset of something amazing. The product is in its infancy. We are looking to expand on our network based cash-back app. We require ongoing investment in infrastructure, systems, communications and customer acquisition. We are committed to refine the product, making a more streamlined customer experience. The goal is to earn our customers trust and love.

We now know more about the the financial space than when we began on this journey. Yet if we do not continue to learn every day, we will not exist much longer. We are confident in our mission, but we remain vigilant and maintain a sense of strong urgency. Our competition is aggressive, well-funded and capable. We feel good about the work we have already done. We feel confident about the goal.

2018 was an amazing year for the Fluz family. We are grateful to all stakeholders that made this a reality for us. It is all of their support and encouragement that continues to fuel our relentless drive forward. We thank you for that.